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Belle Sim | Senior Graphic Designer
Belle Sim | Senior Graphic Designer
Logo Animation





Rebranding,
Brand Guidelines
2023
RECOTECH is a climate tech startup, whose name is derived from the words 'resource', 'ecology' and 'technology'. pool is a platform used within RECOTECH.
The brand wanted more focus placed on its technological aspect than its environmental aspect, aspiring for a digital-first, minimalist image.
I animated the brand's new logos, and designed their new business cards, brand guidelines and key visuals.
Key Visuals


Artboard 3_4x-100

Artboard 1_4x-100

Artboard 3_4x-100
1/2

Artboard 4_4x-100

Artboard 5_4x-100

Artboard 4_4x-100
1/2

Business Card







Brand Guidelines (RECOTECH)

Brand Guidelines (pool)

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