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BELLE SIM | (MOTION) GRAPHIC DESIGNER
LOGO ANIMATION
REBRANDING
2023
RECOTECH is a climate tech startup, whose name is derived from the words 'resource', 'ecology' and 'technology'. pool is a platform used within RECOTECH.
The brand wanted more focus placed on its technological aspect than its environmental aspect, aspiring for a digital-first, minimalist image.
I animated the brand's new logos, and designed their new business cards, brand guidelines and key visuals.
KEY VISUALS
Artboard 3_4x-100
Artboard 1_4x-100
Artboard 3_4x-100
1/2
Artboard 4_4x-100
Artboard 5_4x-100
Artboard 4_4x-100
1/2
BUSINESS CARD (SELECTED DESIGN ON LEFT)
RECOTECH BRAND GUIDELINES
pool BRAND GUIDELINES
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