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Belle Sim | Senior Graphic Designer
Belle Sim | Senior Graphic Designer





Charging Battles Video, Graphic Design
2024
Charging Battles pits Mitsubishi FUSO's light-duty all-electric truck, the eCanter, against other electric objects, such as an electric razor or electric toothbrush. The quirky ad highlights how the new eCanter gets to a full charge in just 90 minutes, faster than its opponents in the ad.
I designed and produced the motion graphics used in the ad, drawing inspiration from 8-bit arcade and video games from the 90s.

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